Guerilla Marketing of Fresh Organic Agricultural Products
نویسندگان
چکیده
منابع مشابه
Marketing Strategies for Organic Products in Iran
The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...
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This fact that marketing can encourage farmers to produce and their products better introduce to compete in the sell market and with market-friendly products to know better is important. The farmer who is not familiar with the importance of marketing and its technology will not be able to succeed in selling their product and may sell your product at a cheaper price and will be deprived of inter...
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The present study aimed to investigate the organic agricultural products supply chain in Iran and provide a processes maturity framework for this chain based on the Iranian Standard of the organic products. Accordingly, the model, proposed in this research, provides an improvement tool that addresses the integration of company's internal processes at low levels, and the integration of the proce...
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By analyzing the current situation of inventory management of enterprises of fresh agricultural products in Handan city as an example and based on the nature of fresh agricultural products, this paper points out the defect and disadvantage of single classification standard of ABC classification method in inventory classification; and applies the improved classification method based on ABC class...
متن کاملmarketing strategies for organic products in iran
the strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. although, there are evidences of the growth of organic farming in iran but, there are no useful information and proposals for making marketing strategies in organic production hol...
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ژورنال
عنوان ژورنال: Theoretical Economics Letters
سال: 2016
ISSN: 2162-2078,2162-2086
DOI: 10.4236/tel.2016.62027